The links shown below some sites in Google’s search results, called sitelinks, are meant to help users navigate your site. Their systems analyze the link structure of your site to find shortcuts that will save users time and allow them to quickly find the information they’re looking for.
They only show sitelinks for results when they think they’ll be useful to the user. If the structure of your site doesn’t allow thier algorithms to find good sitelinks, or they don’t think that the sitelinks for your site are relevant for the user’s query, they won’t show them.
At the moment, sitelinks are completely automated. They’re always working to improve their sitelinks algorithms, and may incorporate webmaster input in the future.
Dont’ forget your alt tags! Not only does it provide valid XHTML coding standards but, it adds another layer of keywords that can be added to your page to help improve your SEO efforts. Images used in websites that have keywords in the alt tags provide Google with information regarding what the image is if, they are used right.
Matt Cutts, the head of Google’s web spam team describes which ones are important in this video:
SEO is a really trendy topic. It’s also a topic that is misunderstood. I think this has to do with how the search engines are constantly refining their search algorithms for increased performance and relevancy but also to thwart black-hat SEO spammers.
I come across a lot of really good articles while researching SEO and thought I would share them with you. I will revise this post over time as I gather more SEO information. Feel free to post anything you come across as well!