Richard Castera

There are many variables that are instrumental to the failure of a startup. Having a failed startup myself, I studied and analyzed my thoughts and actions during this period to see what I did wrong; and what I could have done to improve the process of beginning and maintaining my startup. I wish I would have been more knowledgeable or had a mentor to coach me through some of the surprises and feelings I encountered but, sometimes the process of learning is a lonely and difficult one, and one that you’ll never forget. So, I would like to share some of the insights that I’ve gathered from my journey and hopefully, you won’t make the same mistakes I made.

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For an online retailer, choosing an e-commerce software platform is one of the most important decisions. Depending on the size of the business, the key requirements could vary from robustness and scalability critical for large retailers to the need for simplicity and flexibility for small store owners. Perhaps it is the ability to effortlessly meet the diverse needs of disparate audiences that has made Magento one of the fastest growing e-commerce applications globally. Already, the Magento e-commerce suite has carried out over US$25 billion in transactions via the 30,000+ merchants who rely on this platform, including some from the Internet Retailer Top 500 list. No wonder then that the platform continues to receive international acclaim, most recently from well known research organization Forrester Research which highlighted Magento as 'unique' among various e-commerce technology providers.

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Recently I obtained a copy of Magento Beginner’s Guide by William Rice from Packt Publishing. This book is great, I would recommend it to any new or existing Magento store owner. It servers as an excellent reference guide for experienced users and a great beginners guide for new store owners.

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I purchased an iPhone about 2 months ago and I must say I love it. The only gripe I would say I have with this beautiful machine would be the Multi-media messages or lack thereof. This is something that Apple and AT&T really need to address. For a phone with all of this great technology to lack a feature that most basic phones come standard with is horrible. Anyway, (I needed to vent) here are a list of some really cool Apps that I've come across and use:

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SEO is a really trendy topic. It's also a topic that is misunderstood. I think this has to do with how the search engines are constantly refining their search algorithms for increased performance and relevancy but also to thwart black-hat SEO spammers.

I come across a lot of really good articles while researching SEO and thought I would share them with you. I will revise this post over time as I gather more SEO information. Feel free to post anything you come across as well!

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Hi! My name is Richard and this is my first attempt at blogging. I plan on submitting snippets of code as often as I can to share with the Open Source Community! I love the internet and want to share my journey and thoughts on the web, programming & resources with readers. Happy reading!

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