Usability testing is a technique used to evaluate a product, service or website by testing it on users and it’s good practice to perform tests in combination with Split testing. Having an e-commerce site myself, I had to pay special attention to the elements on pages and where my products are positioned in relation to the page. There are so many variables involved in optimizing the usability of page such as dimensions, colors, copy, etc. If users cannot find your product, then they cannot buy it either.
There are many methods for studying usability, but the most basic and useful is done through user testing. Here are some tools to help you in studying if your missing out on sales, and what you can do to improve conversions.