5 ways to test the Usability of your E-commerce Site

Usability testing is a technique used to evaluate a product, service or website by testing it on users and it’s good practice to perform tests in combination with Split testing. Having an e-commerce site myself, I had to pay special attention to the elements on pages and where my products are positioned in relation to the page. There are so many variables involved in optimizing the usability of page such as dimensions, colors, copy, etc. If users cannot find your product, then they cannot buy it either.

There are many methods for studying usability, but the most basic and useful is done through user testing. Here are some tools to help you in studying if your missing out on sales, and what you can do to improve conversions.


Fivesecondtest helps you fine tune your landing pages and calls to action by analyzing the most prominent elements of your design. Here’s how it works:

  1. Upload a screenshot or mockup, set some questions you want answered and wait for the feedback to roll in!
  2. Testers have five seconds to view your image and must then answer the questions you have set.
  3. We collect all of the responses for you, extract the frequent keywords and then present the data with beautiful graphs.


UserTesting.com’s discount usability testing helps website owners discover why people leave their website, without the hassle and expense of traditional usability testing. Here’s how it works:

  1. Sign Up in 3 Minutes.
  2. We Notify our User Panel.
  3. Get Results in as Little as an Hour.


Whether you’re looking to test out an experimental layout, a full-fledged mock-up or a working website, Usabilla’s usability testing platform combines power with simplicity, offering insight minus manual labor. Here’s how it works:

  1. Create a test.
  2. Select your pages.
  3. Select questions.
  4. Invite your users.
  5. Analyze feedback.


Run instant usability studies for your website using your real users. Watch movies of your users’ browsing sessions to analyze their behavior and optimize your forms, landing pages, and conversion rates. Web usability testing just got cheap, simple, and instantaneous!. Here’s how it works:

  1. Sign up.
  2. Install script seconds with one line of code.
  3. Watch videos of your real users!


Feedback Army is a cheap website usability testing service built on Mechanical Turk. Submit your questions and get feedback from 10 people for $15. Here’s how it works:

  1. Sign up.
  2. Request Feedback.
  3. See Results!